Art is not a necessity of life. Only when the economy reaches a certain stage, the market will show its prominence. In the past, the market simply equated art collection and investment, resulting in the frequent occurrence of sky-high art prices, blocking most of the general public from the door of art. In the future, the art market will return to the right track, bringing contemporary art closer to the lives of the masses and more affordable by the mass economy to the forefront, leading market exchanges and transactions, so that all "people who love beauty" can enjoy the collection. Fun has really emerged in the entire economic market.
Recently, the real estate market, which has been advancing by leaps and bounds, has shown a weak state. Some people say that the golden age of real estate has come to an end and will gradually decrease. This has caused many people in the art market to worry about whether such changes will occur in the art market in the future. What do you think about this?
Wu Shaohua: We know that in the past two decades, the Chinese art market has experienced an explosive growth. Especially in the past ten years, it has developed very fast. You can use an "explosive development" to describe this development speed. In terms of auctions, the total turnover of a landmark auction ten years ago was about tens of millions of yuan, but now any well-known auction company's auction turnover is at least a few billion yuan or more. Compared to before, it has almost increased by 100 times, and the market scale has expanded by 100 times.
This kind of amazing achievement usually takes decades or hundreds of years to complete abroad, and we achieved it in only ten years. It is indeed very worrying about its future sustainability. However, the Chinese art market is a special market. It has a huge demand and has a gradual increase in buying groups. Despite the inevitable risks or bubbles, after the adjustment in the first two years, I think the future Chinese art market will not Great changes have taken place and will only become more standardized. Everyone gradually looks at the collection value and investment value of artworks rationally, and chooses which category of artworks to purchase rationally, and they will be more cautious about their purchases.
Hu Jianyong: Without the past, there is no future. So when it comes to this topic, I feel that I should briefly talk about history: in the past 30 years, auctions have been the iconic channel for Chinese art to achieve market value. At this stage, the auction price of a single piece of art in China can be summarized as "a million era", "a tens of millions era" and "a era of 100 million yuan". Today is the era of 100 million yuan. An art work was auctioned at a price of over 100 million yuan, which is no longer a fantasy. The arrival of this day can prove: gold has a price, but art is priceless. At present, as the government continues to increase support for the cultural industry and various supporting policies continue to be implemented, the Chinese art market, which is in the callback period, will usher in a new round of rational development.
In addition to benefiting from the optimization of the social environment, the reason why Chinese art can become the "preferred son" of the market and the "darling" of collectors is that it is also very important? Xun is that the art itself is superior to the crowd. temperament. Its value is concentrated in at least several aspects: one is scarcity. Non-copying is its inherent demeanor, which satisfies the collector's mentality of "hiding less and not more"; second, it is easy to store. It is not as territorial as real estate. It can't be moved or moved. It can follow the owner to travel all over the world, and enjoy and hide; the third is inheritance. Judging by international standards, looking at a noble house, in addition to property and public welfare, how many artworks can be inherited is an important consideration; the fourth is value-added. Art has always been an important investment object. Compared with ordinary commodities, it often creates the myth that a limited time is exchanged for huge value-added space. Although the specific varieties in the Chinese art market fluctuate and fluctuate, there is no doubt that the overall trend is improving.
At present, the art market is the most eye-catching for the creation of sky-high prices of ancient works of art. So, will ancient art still be the mainstream of the market in the future?
Wu Shaohua: The reason why the art market can be called a market is that there is a certain amount of trading, and a certain amount of art can be circulated and traded in the market. Due to the limitation of the historical age, the ancient art has formed its irreplaceable scarcity, and its collection value is very high. But at the same time it brings about the scarcity of the world, making it not and impossible to circulate in the market in large quantities. It is only circulated in the hands of a small number of people and cannot reach the public. This is inconsistent with the development characteristics of the economic market and cannot meet the needs of market circulation, so it will certainly not become the mainstream of market transactions, and is only suitable for museums or senior collectors.
I believe that in the future, contemporary art will occupy most of the market share and become the subject of transactions. These contemporary artworks are not equivalent to the abstract and exaggerated contemporary art, but include contemporary art. It includes contemporary Chinese paintings, oil paintings, sculptures, calligraphy, and various types of contemporary handicrafts. The scope is very broad. Simply put, it is a work of art created by contemporary people that has a contemporary art language and can reflect the aesthetics of contemporary art.
Hu Jianyong: To put it bluntly, there are no real antiques in China, and many of the so-called antiques at auctions are probably "Singapore" (new, fake, broken). The reason why I say this is that although our country has a long civilization and splendid culture and art, the construction of the predecessors and the destruction of the descendants are a distinctive feature of the past dynasties. Not to mention how severe the May Fourth Movement destroyed the excellent traditional culture of the same line. Just talk about the Cultural Revolution. The destructiveness of culture can be a peak. How many historical relics and how many peerless arts were destroyed at one time. At that time, the whole people burned. Confucianism, talk about art discoloration. Think about it, where are there any antique resources in China that has experienced that cultural disaster? Even if there are, those very limited resources of ancient Chinese art can hardly support an auction of antiques that are now all over the east, west, south and north of China. The main market.
It can be seen that the so-called art market dominated by cultural relics and antiques cannot continue to develop in China. Where is the way out? The answer is: contemporary art. It will not be shifted by human will and become the mainstream of the market. There are three main reasons I gave: First, the works are rich. The contemporary art author resource team is very abundant. With author resources, there will be work resources, and with work resources, economic resources will be generated, so as to achieve a benign interaction between supply and demand; second, strong demand. With the continuous improvement of economic income, more and more people have entered the palace of art collection. Art collections that once belonged to the "patent" of the wealthy class have rapidly spread to the middle class. The intervention of the huge middle class is bound to trigger strong demand. Last year, the Shanghai Art Fair had excellent transaction performance, which is just one example; third, the trend of the times. Any era has its own aesthetic orientation. People who live in the present need to keep up with the times, and the art works that closely follow the times to satisfy spiritual enjoyment and satisfy the needs of beautifying the environment; fourth, the value for money. On the whole, the prices of contemporary art are mostly not outrageous, especially the works of young and middle-aged artists, which are more valuable and seriously underestimated.
For the middle-class people, how can they buy contemporary art to satisfy their little hobbies?
Wu Shaohua: The first step for public investment should start with learning. If you invest in pure art, such as calligraphy and painting or oil painting, you should have a good understanding of painters, painting schools, and authenticity. In addition to self-study, you must go through reputable companies or professionals to guide you. , Is a long learning process. In fact, when buying artworks, the public can focus on functional collections, which are both practical and appreciation, and there is no question of authenticity. This kind of investment is understandable and easy to accept. Taking functionality as the collection standard, tea sets, mahogany furniture, etc., can be used when they are bought, combined with real life, and have high artistic value. In the future, there will also be a good room for appreciation, with both practicality and collection value. . For example, if you buy ordinary furniture for two years and you don’t want it, it becomes second-hand, but you buy a piece of contemporary mahogany furniture for three to five years. As time goes by, furniture with good materials and exquisite craftsmanship will not drop in price but increase in value. Integrating artworks into life becomes a way to reflect the taste of life.
Secondly, the public can choose resource-based arts and crafts. The raw materials of this kind of artwork have been formed after thousands of years, and they have a certain economic value and collection value. As long as you buy a genuine product, you will get a certain return in the future. If the collection itself is designed or sculpted by a master of arts and crafts, with exquisite craftsmanship and unique artistic ideas, expressing the creator's artistic concept and conveying the artistic language of contemporary art, then this work will have more collection value.
Hu Jianyong: Judging from the current performance of the art market, traditional Chinese paintings and calligraphy still dominate, with frequent transactions and strong prices. This shows that the era of painting and calligraphy playing the leading role is still continuing, leading, and rising. If only from the perspective of investment, I think we should pay more attention to the paintings and calligraphy works of young and middle-aged contemporary artists with great potential.
These young artists are the most important creative group of Chinese contemporary art, and they are the most abundant soil for the growth of "masters" in the future. With the passage of time, the current students' drawing skills are not inferior to any predecessors at all, so their creations are of a very high standard. And because young people’s unique life perspective, keen or fragile nerve endings, and relatively simple inner emotions are sometimes more likely to produce a kind of fresh power, their works may also have more impact and vitality, which can give Chinese traditions Painting and calligraphy is a new life, more energetic. As the main body of contemporary art, they are now entering the market and their prices are relatively cheap. They are in a period of being explored, and their value will become more and more significant in the future. The most important thing is that the paintings and calligraphy works of young and middle-aged artists have solved the long-standing problem in the Chinese painting and calligraphy market that is difficult to distinguish between authenticity and falsehood. Buyers can find artists to appraise the purchased works to ensure that they are authentic and reliable.
But pay attention to several points when buying. First, you can’t buy paintings for cheap; second, you can’t buy fakes, and you can’t buy art with the mentality of picking up leaks, because “leaks” are generally prepared for those who are very professional. For those who are not deep enough, there will be no "leakage" in the case of "leak"; thirdly, a persistent attitude is necessary, and eagerness for quick success and quick gain is often unworkable.
It can be seen that the future art market will no longer only focus on chronology and price theory, but will focus on the collection value and artistic value of the works themselves.
Wu Shaohua: That's right. Although art enters the market, it has the characteristics of a commodity, but the public's artistic demand is a beautiful vision from the heart, and it is not so easy to be consumed by the market. The urban middle class now has considerable consumption power. Factors such as good cultural training and good hope for family atmosphere have also prompted them to pay attention to artistic consumption. When they began to try to shift their focus from cultural consumption of purely replicated goods to cultural consumption. When the creation of artwork is the core of consumption, it shows that this market is brewing and nurturing. This shows that art can make life style, taste, and even quality. Those who can do this are well-deserved of contemporary art.